How to Utilize Social Media for Marketing
The advent of social media has been a game-changer in terms of how people communicate with each other, how they access information, how they take pictures, and many more. It is definitely one of the greatest innovations of technology, affecting everything that surrounds us.
With the birth of various social apps and platforms, the targeting of prospective customers is now much easier than ever. With specialized settings and big data retrieval, it is now possible to market directly to those audiences we specifically want to reach.
Based on how people comment, which links they choose to click, what reading materials excite them, or what movie trailers they see; it is now so much easier to identify prospective clients. Thanks to these social media platforms, businesses can expand their reach to their target clientele that best match their customer profile.
On top of that, practically everyone has access to social media and anyone can disseminate information. Marketing efforts no longer have to cost millions, only to be shown at specific timeslots or viewed in specific pages by random people. Now, it is highly possible to market, advertise, and promote your business for as low as a few hundred pesos. Most importantly, with the like, share, and comment button; users can easily give instant feedback. The keyword here now is engagement!
The more engaged the clients are—giving reviews, providing testimonials, or giving ratings—the more they feel an affinity for the business. It is totally a win-win situation! Here are several social media apps that will certainly boost your business:
With almost 2 billion users to date, this online community comprises the largest blend of demographics (age, location, sex, income) of any social media platform. This is a terrific channel to utilize so you can promote your business. Because it connects you to your prospective clients all around the globe, it is more savvy and on point. Practically everyone has FB installed on their mobile phones—millennial, gen x, senior citizen. It is now so easy to reach the bracket you need to send your promotions and advertisements to. Facebook sponsored ads are also reasonably priced and they can easily connect to people whose characteristics you desire. After that, special tools can be utilized to keep track of potential clients’ name and email address/phone number.
Posts may be limited to a certain character count, but fret not! The value of Twitter lies in the community and the ability of your posts to go viral. Make it to the trending list and it is guaranteed that millions will see your posts. It is important to pay attention to hashtags. Be sure to include relevant hashtags in your posts so that more people can search and read whatever you’ve tweeted. This also paves the way for your content to be “retweeted”. The more visible you are, the more followers you attain.
This photo-sharing platform allows everyone to share pictures easily. Posting with the help of influencers with a lot of followers can also guarantee that your business or products will be noticed by throngs of IG users. The best part is that pictures show real life people in a real world scenario utilizing your products. There is a lot of authenticity in the pictures shared because it comes from an actual user as a sort of testimonial. And these days, testimonials are the most valued resource which people check before they decide to buy anything. The comments section allow people to interact with the original IG poster, making them feel like true stakeholder of the brand. IG is also a popular place where raffles and giveaway are often conducted.
Definitely utilize this platform to promote your brand because this produces daily video stories that engage and excite the audience. There are over 100 million active users, 400million snaps, and a billion views of Snapchat stories each day so take advantage of those numbers. There are a lot of features in the app such as filters, emojis, text, music, etc. This is the perfect tool for real-time marketing because it can give an actual video access to events. For instance this can be used for: trade shows, live views of your shop, concerts, product launches, and the like. The audience will never get tired of your videos because the snaps last only for 24 hours and you can keep on changing it to keep stuff from getting boring.
This relies on high quality images because it is akin to a pin board where people tack the visuals that excite them. It is short for “pin your interest” or whatever it is that excites you. Be sure to use this platform if you have engaging visuals and exciting photos. This makes it certain that your images are seen and pinned by a user with many followers. Doing this ensures that your board can go viral, which means that it can be viewed by millions. This is certainly a great way to promote products. On top of that, adding links will surely boost sales.
There are other social media apps and platforms to choose from but these are the top user-friendly ones that are being utilized by many businesses worldwide. From small scale businesses, sole proprietorships, to even large multination corporations; they have all turned to social media to create a stronger image for their products, brands, or services. If you have not used these affordable services, it is time to tap into what’s already there. The future is now and the trend is digital!